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The creative economy is not only one of the most rapidly growing sectors of the world economy, it is also a highly transformative one in terms of income generation, job creation and export earnings.

Cultural and creative industries are major drivers of economies.

In addition to economic benefits, the cultural and creative industries also generate merit to people-centered value, sustainable urban development, development of creativity and culture, and contribute to the achievement of the sustainable development goals.

At the same time, creativity and culture also have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. Culture is both a driver and an enabler of human and sustainable development. It empowers people to take ownership of their own development, and stimulates the innovation and creativity which can drive inclusive and sustainable growth.