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Cultural and creative industries, which include arts and crafts, advertising, design, entertainment, architecture, books, media and software, have become a vital force in accelerating human development. They empower people to take ownership of their own development and stimulate the innovation that can drive inclusive sustainable growth. If well-nurtured, the creative economy can be a source of structural economic transformation, socio-economic progress, job creation and innovation while contributing to social inclusion and sustainable human development.

Cultural and creative industries (CCI) are generally inclusive. People from all social classes from the indigenous to the elite participate in this economy as producers and consumers. Work in the sector tends to favour youth and women compared with other sectors.